Services --- CRM Challenges
Sysnet Technology Solutions and Astir IT Solutions believe that the success of any
Customer Relationship Management (CRM) solution is dependent upon the commitment
of an organization. There are many benefits from implementing CRM solutions, but
they cannot be realized by simply buying and installing software. We attest that
it is vital for any organization to have support from the top management straight
down to individual team members (especially important for marketing teams.)
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The first step in implementing Customer Relationship Management (CRM) solutions
is identifying the types of customer information you want to collect. Secondly,
you will need to decide what you need to do with that information after it is collected.
To give an example of collecting and utilizing data properly is a grocery store
that tracks customer purchase history. In order to increase revenue by getting customers
into the store, a super market can track purchase histories to learn the products
that fit into an individual customers’ diet, and send targeted coupons to entice
that customer to come into the store.
Next, you need to identify the possible ways new and existing customer information
can flow into your system. This includes where and how this information is stored
and used, as well as who will use it. There are a variety of ways information can
be collected (often referred to as “touch points”) including mail campaigns, email
campaigns, seminars, trade shows, websites, call centers, and even help desks. Identifying
the “who, what and where” will allow you to strategize and design appropriately.
Sysnet and Astir IT Customer Relationship Management (CRM) solutions will connect
all these customer “touch points,” giving your entire organization a consistent
view of the same, reliable data. We employ powerful analytical tools and generate
reports providing holistic views of customers and prospects.
Finally, reports generated by Sysnet supply you with an abundance of customer knowledge.
You are provided with all the necessary information you need to keep current customers
happy and attract new ones. Our experts can help you with all business process analysis,
and can customize and install a CRM application perfect for your organization. We
can also train your staff or help you manage this new system. We have extensive
experience in CRM, and can bring unparalleled value to your organization., train
your staff, and help you manage your new system. We are experts in CRM, and can
bring unparalleled value to your organization.
How much does Customer Relationship Management (CRM) cost? Customer Relationship
Management (CRM) solutions come at varying costs depending on your needs. This range
can run the gamut; from 3rd party hosted solutions for nominal, monthly fees, to
full-blown, customized implementations that require more resources. We work with
our clients to understand their business needs, time concerns and budgetary issues.
This way, we can design a solution that is perfect for you in every way.
How do I ensure the successful implementation of a Sysnet Customer Relationship
Management (CRM) solution? First and foremost, there needs to be a full commitment
to any CRM project. This encompasses everyone, from the very top to the very bottom.
Everyone needs to fully understand the importance of their role in upholding that
commitment, and understand the impact CRM can have. Yet, although this is an important
commitment, the project should be made fun and rewarding. Incentives for key employees
using the system are always a good tactic in making a CRM system work. Also, the
more involved team members are in the early planning and implementation stages,
the more ownership they will feel.
Additionally, breaking down projects into smaller, more manageable pieces with incremental
milestones can help a team tackle a project. Each team member should have manageable
responsibilities, and should work with other team members to maintain a team methodology.
Using a robust Sysnet Customer Relationship Management (CRM) solution, such as a
database platform, enables you to collect huge amounts of data quickly. Our solutions
grow and perform accordingly so you stay ahead of the game.
Always keep in mind that your system has been designed around the customer and the
project. Make sure you use it to its’ full potential and serves the customer well.
What department/s should be responsible for Customer Relationship Management (CRM)?
This question is asked quite often, and the answer is quite simple. Everyone has
a stake in the performance; therefore the responsibility falls equally on all team
members. Make sure you spread project responsibilities across all departments, although
typically the IT department takes lead. This ensures consistent buy-in across an
organization, and team attitudes and ownership stays high. Sysnet contends that
the most important commitment needs to come from, and be supported by, the top executives
of an organization.
Can a Sysnet Customer Relationship Management (CRM) solution be customized for my
vertical? Sysnet Customer Relationship Management (CRM) solutions are designed to
be open enough to allow for even the most complex customization. Our solutions can
mold to any vertical, and can be customized to work exactly the way your industry,
and your organization, needs them to work. It will save countless hours of manual
labor and frustration in dealing with customer and prospects. Many industry pundits
see the custom vertical CRM systems as the future of Customer Relationship Management.
Sysnet Technology Solutions works hand in hand with Astir IT Solutions and Astir
Analytics to offer a comprehensive suite of services to our clients from the Astir
Family of Companies.